Chen, M. Y.*, & Teng, C. I. (2013). A Comprehensive Model of the Effects of Online Store Image on Purchase Intention in an E-Commerce. Electronic Commerce Research, 13(1), 1-23. DOI 10.1007/s10660-013-9104-5 (*corresponding author) (SSCI, Impact Factor = 0.971, rank in Management: 97/169)
Teng, C. I., Chen, M. Y., Chen, Y. J., & Li, Y. J. (2012). Loyalty Due to Others: The Relations among Challenge, Interdependence, and Online Gamer Loyalty. Journal of Computer-Mediated Communication, 17, 489−500. (SSCI, Impact Factor = 2.172, rank in communication: 5/72)
Tsai, K. H., Chou, C., & Chen, M. Y. (2008). Does Matching Pay Policy with Innovation Strategy Really Improve Firm Performance? An Examination of Technology-based Service Firms. Personnel Review, 37(3), 300−316. (SSCI, Impact Factor = 0.696, rank in management: 124/168).
Chen, M. Y.*, Bei, L. T., & Lou, Y. C. (2013). Promoting or Harming: How Scent Appropriate Influence the Communication and Persuasion Effectiveness in the Advertisement? The Asian Conference on the Social Sciences (ACSS). June 6 - 9 at Osaka, Japan. (*corresponding author)
Bei, L. T., & Chen, M. Y.* (2010). Hedonic and Utilitarian Shopping Values: Exploring Different Bidding Behaviors in e-Auctions. Proceedings of the 2010 Global Marketing Conference, Co-hosted by Korean Academy of Marketing Science (KAMS) and Society for Marketing Advances (SMA), September 9?12, at the Hotel Okura Tokyo, Tokyo, Japan. (*corresponding author) (獲國科會補助NSC-99-2922-I-004-061)
Chen, M. Y. (2008). Is There a Link Between Product Involvement and E-Loyalty? Exploring a Mediate Role of Perceived Play. Proceedings of the 2008 Society of Consumer Psychology Annual Conference, February 21?23, at the Omni Royal Orleans Hotel, New Orleans, Louisiana, USA. (獲國科會補助NSC-96-2922-I-004-058)
Bei, L. T., Chen, M. Y.,* & Tsai, M. C. (2007). The Thinking Style and Information Source Preference for Consumers with an Interdependent-Self versus an Independent-Self. Proceedings of the 2007 Society for Marketing Advances Annual Conference, November 7?10, at the Sheraton Gunter Hotel, San Antonio, TX, USA. (*corresponding author)（獲政大研發處補助博士生出席國際會）
Chen, M. Y. (2007). Do the Factors of Online Store Image have a Parallel Relationship? Proceedings of the Academy of Marketing Science Annual Conference, May 23?26, at the Biltmore Hotel in Coral Gables, FL, USA. (獲國科會補助NSC-96-2922-I-004-005)